Morphy’s West Coast division specializing in antique coin-operated and gambling machines and antique advertising will relocate to flagship operation in Pa.
Following consolidation, Don Grimmer, Vice President of Morphy’s former Las Vegas gallery, will stay on as company’s Advertising & Coin-Op expert and sales team member.
DENVER, Pa. – After five highly successful years, Morphy Auctions’ Las Vegas branch has relocated to the company’s spacious flagship operation in southeastern Pennsylvania. The final sale held at the Nevada location was an April 12-14 auction of rare antique advertising, coin-op machines and Old West relics that grossed over $3 million, with the top lot being a 1915 Coca-Cola modified prototype bottle that sold for $110,700.
“In 2014 we purchased Victorian Casino Antiques, which was the premier auction house for gambling and coin-op machines in its day,” said Dan Morphy, president of Morphy Auctions. “Victorian Casino was a great fit for us, since its specialties were the same as some of our core categories. We found that we had many customers in common, but we also made many new friends in the years to follow as a result of our Las Vegas sales. We very much look forward to continuing those valued associations as we conduct all of our future coin-op, gambling machine and Old West Auctions from the Pennsylvania gallery.”
Morphy said he expects productivity to benefit substantially from the consolidation. “Now, with a seamless operation under one roof, there will be 60 staff members working as a unit, including an in-house graphics team, four photographers, a full time packing and shipping department and multiple division specific experts.”
Those experts now include Tom Tolworthy, who has joined Morphy’s as advisor to it’s coin-op, gambling and antique advertising division. An extremely knowledgeable veteran collector from New York, Tolworthy will catalog consignments for all sales that fall under his area of expertise. Don Grimmer, who formerly managed Morphy’s Las Vegas branch, will focus on acquiring advertising & coin-op for the division as well as act as one of the division experts. Don will remain in Las Vegas and manage an office and small warehouse.
“It’s very important that our West Coast customers know that nothing is going to change except the location of the sales that otherwise would have been held in Las Vegas,” Morphy said. “Our trucks will continue to serve the Western states on a regular basis to pick up and drop off goods, and everyone will continue to receive the positive customer experience that we’ve always been known for.”
“Collectors who became Morphy Auctions customers because of our Vegas sales are now very familiar with us and know our team members on a first-name basis,” Morphy continued. “They know how professional our operation is and that they can trust our condition reports and bid with confidence in any of our sales either absentee, by phone, or online through Morphy Live, a convenient option that gains new users with every sale we conduct.”
Morphy’s next Coin-Op & Advertising auction will be held in November at the company’s Denver, Pa., gallery located adjacent to the Pennsylvania Turnpike (I-76) approximately one hour’s drive from Philadelphia. To discuss a potential consignment, call Dan Morphy at Morphy Auctions toll-free at 877-968-8880 or email firstname.lastname@example.org. Online: www.morphyauctions.com