Image Lot Price Description




3191
$17,825.00

ONLY EXTANT 1888 ASA G. CANDLER & CO. ALBUMEN PHOTOGRAPH & ASA GRIGGS CANDLER FAMILY BOOK BEARING CANDLER SIGNATURES. In 1910 Coca-Cola Co. founder Asa Griggs Candler ordered all original corporate documents destroyed and burned. Mark Pendergrast stated this in his book For God, Country and Coca-Cola. Also according to Coca-Cola historian Pendergrast, in 1914, original Coca-Cola Co. shareholder Margaret Dozier threatened legal action over an alleged forgery of her signature on her share title transfer document for the original 1888 founded company. The authenticity of Dr. John Pemberton’s 1888 title transfer signature was also raised at this time by Dozier. Only one single original photograph of Coca-Cola inventor Dr. Pemberton appearing with Asa Griggs Candler exists today. Mount with upper right hand corner section broken off, with remains of the date “1888” in pencil evident. Lower section of mount has imprinted “Kuhns’ Photo.” and “Atlanta, GA.” Verso of mount has written in 20th century blue ink quill pen “Property of Charles James Come, North Chatham, N.Y.” Handwriting appears to be circa 1920’s-1940’s. Found in Atlanta, Georgia in the late 1990’s, the “1888 Asa G. Candler & Co.” albumen is accompanied by a copy of the Coca-Cola founder’s biography Asa Griggs Candler, written by son Charles Howard Candler (1878-1957), inscribed by the author to his son “Charles Howard Candler, Jr. ” in blue ink; signed “his Daddy – 9 – 1 – 1950.” To Coca-Cola founder Asa G. Candler, Charles Howard Candler was the eldest of three children. The book was published in 1950 by Georgia’s Emory University at Atlanta. This copy was handed down in the Asa Griggs Candler family and bears the signature reference of three generations of Candlers. It includes a tipped-in partial document bearing the actual autograph signature of Asa Griggs Candler (1851-1929), co-founder of Coca-Cola Company in 1888 and later founder in 1892 of The Coca-Cola Company. On page 68 of the privately printed book Asa Griggs Candler is reproduced this exact photograph. Further research has yielded that the photograph reproduced in the book is off a modern mid-20th century Kodak “Velox” black and white silver-bromide copy photo that in turn was taken from the original only extant “1888 Asa G. Candler & Co.” albumen. The consignor worked with reference archivists at the Manuscript, Archives, and Rare Book Library at Emory, further documenting the “1888 Asa G. Candler & Co.” albumen and concluding this final aspect of the research process. Damage and emulsion loss that had occurred to the right hand edge emulsion section of the original “1888 Asa G. Candler & Co.” albumen when the card stock mount and photograph sustained damage and cracks to same during its existence, was detected in the modern mid-20th century Kodak “Velox” copy photographs on file in the Asa Griggs Candler and Candler family papers at Emory as well. This proved that all of the known modern mid-20th century Kodak “Velox” copy photographs were indisputably made from the original “1888 Asa G. Candler & Co.’ albumen. Reference archivists at the Manuscript, Archives, and Rare Book Library at Emory University believe this photograph to be the same one reproduced in Candler’s son’s 1950 historical tome. This most recent discovery by the photograph’s consignor – author and historian Richard Warren Lipack, completed the research on the “1888 Asa G. Candler & Co.” albumen. According to the library, this documentation has been placed in the internal reference files or ‘vertical files’ of the Manuscript, Archives, and Rare Book Library at Emory containing the Asa Griggs Candler / Candler family papers. A complete print-out of this documentation is provided with this lot. Stated by Charles Howard Candler in his book, his father Asa managed to purchase the controlling shares to the original Coca-Cola Co. on April 14, 1888, the very same day it is believed the “1888 Asa G. Candler & Co.” albumen was taken. In the photograph, Dr. John S. Pemberton is seen standing in the doorway beside his name on the window, along with the name of an obscure elixir drink product Pemberton was selling then; called “Lemon Orange E.” This elixir may be suitable for trademark registration and distribution today without a license required from the Atlanta cola company Giant! The image is the only known actual original photograph showing Pemberton, as all others are either taken from news clippings or have been fabricated over the past century from other sources as artist renderings. The “1888 Asa G. Candler & Co.” albumen also represents the only known example of both Pemberton and Candler in the same image extant. The albumen shows the key element of essentially when the interests of Coca-Cola Co. became codified and taken over by Asa G. Candler. The original Candler pharmacy building located at 47 Peachtree St., Atlanta – where the Coca-Cola syrup was first manufactured in bulk, is prominently pictured in the photo. The albumen shows Candler standing just a few feet away in front of the words “Asa G. Candler & Co.” on the main storefront window, with Candler holding a piece of paper in one hand. This paper is likely the actual transfer contract and the infamous Coca-Cola ‘secret recipe.’ The original Coca-Cola “French Wine Coca” drink name is also found on the window next to where Pemberton is seen standing. Significantly, Pemberton, a morphine addict from a Civil War injury, died from cancer in August 1888, approximately four months after this “1888 Asa G. Candler & Co.” photo was taken. This photograph is believed to have been originally the property of Asa G. Candler and once hung framed in one of his Atlanta homes. Candler’s second son, Asa G. Candler, Jr. (1880–1953), was a depressed eccentric alcoholic. By the 1930’s he squandered much of his family inheritance. To support his drink addiction, Asa G. Candler was rumored to have sold things out of the Candler estate, which may have included the “1888 Asa G. Candler & Co.” photograph. A recent promotional documentary on the history of Coca-Cola found on the company website shows a low resolution artist rendering of this very photograph. However it had been digitally doctored with open windows now shown shut, some people erased, while others were dropped in, etc.; seemingly an effort to disguise the image from one of the modern not commercially usable 20th century institutional copy photos available, taken from this original “1888 Asa G. Candler & Co.” albumen offered here. This is currently shown in the soda company’s 2011 documentary movie entitled: “Animated History of Coca-Cola,” currently on both the company website and internet. Prior to this, no such use of this albumen was ever employed by the Atlanta soft drink company or even attempted. Modern copies of this photo exist and are available for purchase and restrictions against any commercial use of this image are implied by contract through Georgia State University or Emory. Both offer modern copies of the “1888 Asa G. Candler & Co.” image expressly for educational non-commercial use. However, with ownership of this original photo, being privately owned, and not held by an institution, the photograph embodies full use of its inherent ‘high resolution’ reproduction rights in a full and unobstructed commercial and commercially viable manner – which The Coca-Cola Company can not even do. The 1888 photograph is the earliest known piece of bona fide Coca-Cola memorabilia. Further details are provided in a fifteen minute video documentary, which can be viewed on our website via the appropriate link provided. SIZE: Photograph measures 9-1/4″ h x 7-1/2″ w on 10″ x 12″ mount. CONDITION: Mount has modern archival tissue repair and old paper repairs to back of mount to reinforce cracked and broken sections resulting from damage occurring in prior years. But the photo itself is complete and without damage or repair, save for minor chip and paper loss to the emulsion in lower right side as prior mentioned. 1-12216 (50,000-75,000)


Auction: Advertising, Toy & Doll - Fall 2012
Please Note: All prices include the hammer price plus the buyer’s premium, which is paid by the buyer as part of the purchase price. The prices noted here after the auction are considered unofficial and do not become official until after the 46th day.